wiedemann julius the package design book
Wiedemann Julius The Package Design Book
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
3460 Руб.
Julius Wiedemann. The Package Design Book. Volume 2
Международный справочник по отмеченному наградами дизайну упаковки.Область дизайна упаковки никогда не перестает расширяться и вводить новшества, что делает ее сегодня одной из самых ярких, конкурентоспособных и быстро развивающихся областей дизайна. На него влияют различные факторы, такие как требования потребителей, постоянно растущие требования маркетинга, меняющаяся экологическая политика и практика соблюдения контекста культурных аспектов и разнообразия. Развиваясь такими требовательными и быстрыми темпами, дизайн упаковки включает в себя множество различных элементов и специалистов, включая дизайнеров, поставщиков услуг, поставщиков материалов и полиграфистов. В результате он стал вселенной сам по себе.Pentawards воспользовалась этим, чтобы создать самую динамичную и разнообразную награду в этой области, которая существует уже 15 лет. Ежегодно Pentawards устанавливает глобальный эталон качества, выявляя самые умные и эклектичные дизайнерские решения. Книга о дизайне упаковки — Том 2 представляет победителей прошлого десятилетия, прославивших упаковку как калейдоскопическую форму искусства. Он демонстрирует не только новые и неожиданные разработки, но и четкое видение эволюции всей отрасли, особенно в области новых материалов и устойчивого развития.An international guide to award winning packaging designThe field of package design never ceases to expand and innovate, making it one of the most vibrant, competitive, and fast-evolving areas in design today. It is influenced by various factors such as the consumer’s requirements, the ever-increasing marketing demands, evolving environmental policies, and the practice of adhering to the context of cultural aspects and diversity. By developing at such a demanding and rapid pace, package design encompasses many different elements and specialists, including designers, service providers, material suppliers, and printers. As a result, it has become a universe in itself.Pentawards has capitalized on this to create the most dynamic and diverse award in the field, which has existed for 15 years. The Pentawards sets a global benchmark for quality each year by scouting the area’s cleverest and most eclectic designs. The Package Design Book – Volume 2 presents winners from the past decade in celebrating packaging as a kaleidoscopic art form. It showcases not only the new and unexpected developments but also a clear vision of the evolution of the entire industry, especially in the areas of new materials and sustainability.
3250 Руб.
Web Design: Studios
This book, in its compact format, displays 90 of the most prominent interactive studios worldwide. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
718 Руб.
Advertising Now! TV Commercials (+ CD)
As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list. Over 80 commercials featured in the book are included on the accompanying DVD About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
3905 Руб.
Brand Identity Now!
With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New York's bid for the Olympic Games 2012. Top design offices featured include: Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now!, the Web Design series, and 1000 Favorite Websites.
3036 Руб.
Web Design: Video Sites
The YouTube phenomenon is just the tip of the iceberg in terms of the presence and importance of video on the web today. With increasing bandwidth speeds come more and more possibilities for the moving image to find its place in every nook and cranny of the web, whether to sell products or entertain or both. This book brings together a number of award-winning campaigns and websites produced for top brands worldwide, demonstrating the connection between the worlds of television and Internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
776 Руб.
Web Design: Flashfolios
The Internet standard for creative portfolios: Following up on the success of Web Design: Portfolios, this volume features the Internet's best examples of artists, design studios, photographers, designers, and corporations that use Flash to showcase their creations. What once existed only in printed form is increasingly being featured online via dynamic, animated Flash-powered sites. Flashfolios contains a selection of such websites developed exclusively using Flash, demonstrating the sophistication and range of interactive web design today. About the Series: More bang for your buck! "... a fast-food, high-energy fix on the topic at hand." The New York Times Book Review About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
873 Руб.
Julius Wiedemann. Logo Design
Хороший логотип может украсить что угодно. В этом обширном сборнике, который теперь доступен в нашем популярном формате Klotz, собраны различные маркеры брендов со всего мира, чтобы исследовать неудержимую силу графического представления. Каталог, разбитый на главы по темам, исследует, как текст, изображения и идеи превращаются в логотип событий, моды, средств массовой информации, музыки и розничной торговли. В этом каталоге представлены работы как звездных имен, так и менее известных индивидуалистов, и это отличный справочник для студентов. и профессионалов в области дизайна и маркетинга, а также для всех, кто интересуется визуальными эффектами и философией бренда.A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalog explores how text, image, and ideas distil into a logo acrossevents, fashion, media, music, and retailers.Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.
3250 Руб.
Illustration Now II
Following the success of Illustration Now!, this installment presents a new selection of illustrators from all around the world on a budget price. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, Illustration Now! Vol. 2 is even more exciting, featuring illustrators from over 20 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration's role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language. The editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now! Издание на английском, немецком и французском языках.
1012 Руб.
Illustration Now. 3
Today's most exciting illustrators, from A to Z. The latest volume Illustration Now! presents a dazzling selection of groundbreaking work by 150 of the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 3 features illustrators from 30 countries, including information about their career paths, and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
3036 Руб.
Illustration Now! Volume 2
Following the success of "Illustration Now!", this installment presents a completely new selection of 150 illustrators from all around the world. Whereas the first volume brought together a fascinating mix of star illustrators and brand new faces that together formed the face of illustration around the world, "Illustration Now! Volume 2" is even more exciting, featuring illustrators from 25 countries, with styles ranging from cutting edge to traditional. Also included is a dialog between design specialist Steven Heller and German illustrator Christoph Niemann about illustration's role in the world today. This book is perfect not only for creative professionals and illustration students, but also artists and anyone with an appreciation for visual language. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
2892 Руб.
Illustration Now. Vol 4
Today's most exciting illustrators, from A to Z The Illustration Now! series continues to bring you groundbreaking work by the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a wide range of techniques, Illustration Now! Vol. 4 features 150 illustrators from 30 countries, including information about their career paths and lists of selected exhibitions. Also included are two introductory essays by specialists Steven Heller and Bruno Porto on current trends in the field, with a cover featuring the work of Gabriel Moreno. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language. The editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!
3036 Руб.
Web Design: Interactive & Games
The web's best interactive sites 100 prime examples from the world's best digital agencies demonstrating the key role interactivity plays on the web today With its origins tied to the invention of the hyperlink, the web is defined by interaction. In the internet's early days, interaction consisted on clicking links to be taken to different pages. Today, with broadband, flash, video, sound, and online games, this concept has been taken to another level. From news sites and blogs to commercial and public awareness sites, interactivity is the key to the internet experience. This book showcases about 100 examples of work from the world's best digital agencies-such as Greenpeace, Volkswagen, and Nike-demonstrating the most innovative uses of interactivity on the web today. About the Series: More bang for your buck! "... a fast-food, high-energy fix on the topic at hand." The New York Times Book Review About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
873 Руб.
Taborda Felipe, Wiedemann Julius Latin American Graphic Design
Comunicacion visual: the best Latin American designers from yesterday and today Comprised of 20 countries located in North, South, and Central America as well as the Caribbean Islands, Latin America is populated by over 500 million people. From Argentina to Mexico, all Latin American countries are Spanish-speaking with the exception of Portuguese-speaking Brazil. Latin America has been producing a very unique form of graphic expression for decades and this historical publication brings together the best examples from the 20th century as well as today. The book begins with an extensive historical essay about the region's contribution to design, featuring the development of graphic design in the region from 1900 to current times, while the main body of the book features A to Z entries of almost 200 designers and design offices that have built up and continue to champion the Latin design identity. Finally, a handy index facilitates access to key information in the book, such as designers' names, countries, publications, educational institutions, and famous events. About the editors: After studying graphic design in his native Brazil, Felipe Taborda spent many years in New York and London, working with renowned designers including Milton Glaser. He has taken part of important design projects in the region, is a frequent speaker and defender of Latin Culture around the world, and his works have been exhibited in more than 50 countries. He teaches and runs his design consultancy office in Rio de Janeiro, Brazil. Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, немецком и французском языках.
3279 Руб.
Web Design: E-commerce
The world’s coolest online shopping sites In this latest addition to the Web Design series, we explore the very best of electronic commerce website design. Now that people are using online shops to buy everything from computers to groceries to clothing, e-commerce has become a major player in the sales market – to such a degree that recent research has estimated that about 10% of US “brick and mortar” sales are even influenced by online shops. From small retailers to online superstores, this guide brings you the most cutting edge e-commerce sites on the web today. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.
718 Руб.
Wiedemann Julius Logo Design. Global Brands
A monumental logo compilation: round two Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
5049 Руб.